Brent and Kellese Key are two the most
celebrated Swing dancers in America. They have earned championship titles
in the US Open and other major Swing events over a span of three decades.
More than that, they are two of the nicest people you'd ever want to meet.
Recently, they created a new variation on West Coast Swing that combines
Aerobic Fitness Training and Swing Dance Movements. They call it "Swank"
and it's spreading all across the country. You've probably seen their
devotees clad in brightly colored "Swank" tee-shirts at recent dance
Brent and Kellese are on a mission. They want everyone to get in shape
through dancing and aerobics. Here's your chance to learn more about the
Swank Dance Fitness Movement.
How did this all start?
I was loosing my dad to cancer and wanted to stay by his side every
minute. I still needed to make money as I have two beautiful children to
feed. So, I decided to create my 1st ever DVD set. I was excited because I
decided to build it in front of my dad. I have always wanted to be as
successful as my parents and I have always wanted them to see it. So, off
I went to create.
If you know me, you know that I always want
to be different - outside the box. So I decided to "give away" my own
personal West Coast workout. My goal was to get everyone Fit and Learning
West Coast Swing without even realizing it!
Sadly, just 3 short weeks after my decision
to build Swank, God took my dad on Easter. I was devastated. This was my
first loss and it was my DAD! I had two choices: take that pain and build
the best company I could and show my dad in Heaven, or Qquit and blame it
on my losses. Well, I stuck it out and it has been one of the hardest
journeys of my life. But now I can say proudly, "Today, I bring you
Swank Dance Fitness in Loving Memory of my Dad, Douglas Lee Chilton!"
Explain how the program works and why it is so appealing to dancers and
The program takes you back to the fundamentals of dance. It teaches you
how to move one piece at a time into one move at a time through an
incredibly fun Cardio workout!
Swank is the New Hybrid of Fitness and
Dance - getting the Fitness fans working out together for the first time
and Partner dancing in the end while the dance fans get fit and build
their confidence in their own dance before partnering.
A lot of people are afraid to learn partner
dancing but secretly dream of doing it. This is an appealing way to teach
it to them. Basically, we let them exercise their way into it. They learn
styling and confidence BEFORE they have to partner. No more being afraid!
And, for the dancers who already know partner dancing, they get to
practice on their own. Aerobic fans learn to dance, dance fans learn to
Where have you taught Swank workshops and who is signing up for them?
So far, Swank has been Introduced to Australia, California, Florida,
London, Oklahoma, Pennsylvania and Texas. Everyone of all ages is
loving Swank! They all understand how it works very quickly and they see
the benefits very quickly!! We have been trying different things and we
have this entire Swing Dance Community behind us!
What are some of the comments that you've been getting about the program?
The dancers are saying they wish they would have learned West Coast Swing
this way in the first place! Aerobics fans are saying that the workout is
carving away inches!! Even young people are extremely excited and cannot
believe they are partner dancing just after learning the workout! I am
getting great positive feedback. Amen! I am happy with the overall
response! We are very excited!
Will there ever be a Swank competition or contest?
B&K: Yes, we have HUGE PLANS for Swank Dance Fitness. Keep your eyes open!
What are your long-term plans to promote,
teach and expand Swank?
We are initially placing our focus on the Fitness World as this is how we
will expand our Swank Community. However, my direct loyalty lies in the
Dance Community so I have created an O Crew - "the Original Crew" - to
lead the way with Brent and myself. This O Crew is a very special group of
people who represent the Swank Brand.
We are stationed all over the globe. We are
all preparing Seminars in all of the Cities to Certify Instructors to
teach Swank! We want to share Swank all over the world which will directly
feed our own Community!
USASN: Where can people purchase the instructional DVDs and tee-shirts?
Yes, please visit our website. We are adding to it everyday. We have our
Fashion Line called "Swank Threadz" and we have our Jewelry Line called "Swankccessories"
coming VERY SOON! We will continue to surprise you!
www.swankit.com for all the details.
Any last comments?
Yes, I want to thank this Community for being our family and for
supporting us in this endeavor. We can all showcase this terrific family
and grow the program exponentially!
Swank you very much everyone!!